I. 's Current Skin Analysis

Skin Summary

A Case Of Normal Skin With Tan

  • You have predominantly normal skin, a skin type with good moisture content, neither too dry nor too oily.
  • The good news is, you have no redness or irritation, indicating that your skin is not too damaged.
  • Your main concern is skin tan.

Your Skin Profile

Predominantly Normal Skin
[ Know More ]
Non-Sensitive, Pigmented, Not Prone to Acne

II. Understanding 's Skin

Normal skin is neither too oily nor too dry. The distinctive features of normal skin are:

  • Balanced moisture and sebum content  
  • Smooth texture and a fine surface, with barely visible pores
  • Skin may feel slightly greasy at the forehead and at the bridge of the nose, but retains sufficient moisture and sebum for skin hydration
  • Normal skin is accompanied by a natural glow, indicating healthy blood circulation

Understanding Normal Skin:

Epidermis: The epidermis sheds at a normal rate. Melanocytes produce a balanced amount of pigment.

Sebaceous Glands: Sebaceous glands secrete enough oil to hydrate skin without oiliness.

Sebum: This oil hydrates the skin and forms a protective film.


Tanning is skin's defence mechanism from harmful UV rays. Fast Facts on Tan:

  • Immediate Pigment Darkening and Delayed Pigment Darkening are the two types of tanning response to UV rays

Understanding Tan

Epidermis: Melanocytes overproduce melanin (skin's natural pigment) at the bottom of the epidermis. The overproduced melanin is transferred to the visible layers that leads to dark spots on the skin's surface


Our skin naturally loses moisture and elasticity as we age. However, this aging process is accelerated because skin regularly takes damage from a number of factors. Dermatologists term this effect as "daily damage."

Two major factors behind skin disorders are air pollution and wrong product use. To ensure skin doesn’t deteriorate faster than the normal process of aging, both these factors need to be addressed in your daily skin care.

Air Pollution & Skin Damage

Air pollution robs the skin of oxygen and causes free radical production. This causes a reduction of collagen and elastin, which cases skin sagging, fine lines and wrinkles. Exposure to air pollution also leads to skin irritation, inflammation and allergies.

Due to enough daily damage, a person's age and the look and feel of their skin do not match. Skin always seems to look and feel a decade older than their real age.

You can fight back against the damaging effects of pollution by following a simple skin care regimen that's suited to your needs. Doing so will keep your skin healthy, balanced and youthful.

Wrong Product Use & Accelerated Skin Damage

Using products that are not suited to your skin and it’s requirements causes skin damage. By picking a generic off-the-shelf product, it is important to note the following:

  • Your cleansers needs to be suited for your skin type. For example, oily skin requires stronger cleansers (surfactants) than normal skin, but sensitive skin cleansers need to be non-foaming and non-scented to avoid irritation.
  • Your cleanser should not disturb your skin's pH balance. A non-pH balanced cleanser will allow bacteria, fungus and particulate pollution to enter into the lower levels of your skin, causing damage.
  • Your moisturizer needs be “barrier repairing,” ie, it should be formulated with ceramides. Ceramides help to repair the skin barrier from within, slowing down the formation of dark circles, patches, spots, acne, dry skin and patches, premature fine lines, wrinkles, sagging, and overall dull skin.
  • Addressing a skin issue requires safe, effective & dermatologist-approved formulations, with active ingredients in the right concentrations for maximum effect and maximum safety.
  • Addressing skin issues such as acne or tan means using products that have a drying effect on skin due to the active ingredients. This makes a healthy skin barrier even more essential, ie, it's important to use a barrier repair moisturizer in such a case.
  • Any products you use shouldn’t contain any harmful ingredients such as SLS, SLES, Parabens, Sulphates etc, as these ingredients damage and sensitize skin, and can cause hormonal imbalances, leading to even more skin issues.

Customized Skin Care: The Right Products, Ingredients, Formulations & Concentrations For Your Skin

Your ideal skin care regimen is when you use products that are right for your skin. This happens when your skin care regimen is determined by:

  • Your skin type
  • Your skin's current characteristics
  • Your skin's issues and concerns
  • Your skin's needs
  • Your lifestyle factors
  • Your area's weather

This way, your skin care regimen has the right steps, ingredients, formulations & concentrations, and thus have a much better impact when fighting off daily damage and reducing the speed of skin ageing.

Benefits of Switching To A Customized Skincare Regimen

The long term benefit of switching to customized skin care is skin that is soft and smooth.

Here are the multiple factors at play in making this happen:

  1. Cleansing: Cleansing is crucial when it comes to skin health. That's because cleansing removes all of the oils sweat, impurities, particulate matter and bacteria that accumulate on the face on a daily basis.

    Cleansers that are too mild for your skin will leave your face oily and greasy, and leaves the impurities stuck on the face. This can lead to a sticky & heavy feeling face, clogged pores, inflammation, acne, etc.

    Cleansers that are too harsh for your skin on the other hand will remove essential lipids and alter the skin’s pH. Making this pH basic in nature means eliminating the skin’s barrier against harmful bacterial and fungal attacks, thus promoting water loss, inflammation, dryness, sensitization, etc.

    The right facial cleanser suited for your skin will not be too mild or too strong for effective cleansing.

  2. Hydration: Skin hydration is a critical factor in overall skin health, look and feel.

    However, due to the effects of daily damage, skin loses moisture regularly. Additionally, skin's natural barrier against water loss, the Stratum Corneum skin barrier, gets damaged, affecting skin's moisture retention capacity.

    Skin with a damaged barrier will lose moisture very fast, even if heavy moisturizer is applied often.

    The right moisturizer for your skin will not only moisturize your skin adequately, but it will also repair your skin’s ability to hold moisture and stay hydrated for long periods. This will take care of any dry skin patches, and causes a reduction in fine lines.

    The right moisturizer provides proper hydration and barrier repair, thus making your skin smoother & giving it a healthy glow.

  3. Skin Concerns: The fundamental element in addressing a skin concern is using the right ingredients in the right concentrations.

    Formulations that are too weak will not have the desired effect, while formulations that are too strong will sensitize your skin, cause barrier damage, and further skin problems.

    The other element when addressing skin concerns is knowing that effective active complexes usually contain ingredients that are drying for skin.

    Using a barrier repair moisturizer becomes even more important in this case.

  4. Skin Repair: Skin repair is required to undo damage caused by the sun, environmental pollution and wrong product usage.

    Skin repair involves an improvement in skin texture, due to the filling of gaps in the skin's surface. Due to your matched cleanser, barrier repair moisturizer, and skin issue control active, skin's softness improves & your skin becomes a smooth surface.

    Smoothness is what gives your skin it's healthy "glow". Additionally, as skin gets healed, excessive melanin production is curbed, and your skin tone is evened out.

Thus the benefits of adopting a customized skin care routine is the repairing of skin to its original state of softness, smoothness and event tone.

III. 's 3 Step Skin Care Regimen

Cleansing Normal Skin

The first part of an ideal skin care regimen is cleansing. Cleansing serves to detach dirt, foreign particles, without disturbing the skin's ph.

Additionally, cleansing action should take place to remove toxins and other pollutants from your skin, without stripping your skin of essential fatty acids and lipids.

An ideal skin care regimen involves cleansing your face twice. Here's why:

  • Washing your face in the morning clears out any overnight oil buildup, not only keeping breakouts and blackheads at bay, but also rejuvenating your skin
  • Washing at night cleans off your pores of all the toxins, dirt, dust and other pollutants it is exposed throughout the day

Your normal skin type requires a cleanser that will:

  • Cleanse and remove dirt, dust and any pollutants from your skin
  • Cleans the skin without disturbing your skin's delicate pH balance

The Need For Balancing Skin pH

A cleanser that upsets the skin's delicately balanced pH leaves the skin vulnerable to multiple harmful effects. These include:

  • Loss of moisture
  • Vulnerability to bacterial and fungal attacks
  • Scaling and sensitization of skin
  • Loss of lipids, and barrier damage (explained in detail below)

Thus, a cleanser that maintains the pH balance of your skin, effectively cleanses your skin from excess sebum, facial shine and unclogs pores is required.

Recommended Cleanser For Normal Skin: A Syndet Based Liquid Cleanser

Cleansing Normal Skin

The first part of an ideal skin care regimen is cleansing. Cleansing serves to detach dirt, foreign particles, without disturbing the skin's ph.

Additionally, cleansing action should take place to remove toxins and other pollutants from your skin, without stripping your skin of essential fatty acids and lipids.

An ideal skin care regimen involves cleansing your face twice. Here's why:

  • Washing your face in the morning clears out any overnight oil buildup, not only keeping breakouts and blackheads at bay, but also rejuvenating your skin
  • Washing at night cleans off your pores of all the toxins, dirt, dust and other pollutants it is exposed throughout the day

Your normal skin type requires a cleanser that will:

  • Cleanse and remove dirt, dust and any pollutants from your skin
  • Cleans the skin without disturbing your skin's delicate pH balance

A Case For Barrier Repair

Certain moisturizers do much more for the skin: they address skin barrier damage.

What Is The Skin Barrier?

The Stratum Corneum (SC), the outermost layer of the skin, is made up of dead skin cells called corneocytes. Think of this as the skin's natural barrier or wall. The SC serves two important functions:

  1. Keeping bacterial, fungal and microparticulate aggressors out of the deeper levels of skin (where they cause the most damage)

  2. Keeping water from exiting the epidermis, and thus, keeping skin hydrated, smooth and healthy

The SC performs the above actions by filling it's framework of dead skin cells with binding agents - ceramides, lipids and fatty acids - that act as the “cement” between the extracellular spaces around the corneocytes.

This framework acts as a shield by protecting the skin in two ways:

  • Inside-Outside Barrier: Holds moisture within the skin, preventing water loss and skin dehydration
  • Outside-Inside Barrier: The shield does not allow pollutants, fungal, bacterial and micro particulate aggressors, dust, grime and other damaging elements into the deeper layers of skin

Impaired Barrier Function & Water Loss

However, the effective functioning of the SC is reduced as skin suffers daily damage - draining it of ceramides, or the “cement” that plugs all the gaps in the barrier.

Hydration of the skin is dependent on the well being of the skin barrier. A damaged skin barrier leaves gaps, and as a result, the skin loses moisture readily.

This gradual water loss from the skin is called Transepidermal Water Loss (TEWL). TEWL causes many of the undesirable skin conditions, such as dryness, flakiness, loss of texture, loss of glow, etc. Over time, unchecked TEWL also leads to further skin complications.

Barrier Repair Formulations

To repair the skin barrier, as well as avoid further impairment, a moisturizer infused with ceramides should be used. A formulation that contains ceramides will plug the gaps in the Stratum Corneum, keeping your skin safe and hydrated from within.

Advanced barrier repair formulations use ceramides and occlusives to hydrate and soothe your skin, helping achieve a smooth texture, all without making your skin too oily or too dry.

Recommended Cleanser For Normal Skin: A Syndet Based Liquid Cleanser

Addressing Tan

Tanning is the skin's natural defence mechanism to prolonged, unprotected exposure to UV radiation.

Excess exposure to UV rays, directly or indirectly, causes damage to the cell DNA. In a bid to protect itself from this harmful effect, the melanocytes (pigment or color producing cells) get triggered and produce excess melanin, thus causing skin darkening.

Tan can be addressed in two steps:

First, by inhibiting the enzyme Tyrosinase, that triggers the production of melanin and preventing its transfer to the surface layer of the skin.

Second, by countering sun damage due to external factors.

A combination of skin lightening agents - Licorice and Niacinamide - inhibits the production of Tyrosinase, thereby, controlling the production of melanin and its transfer to the visible layers of the skin.

Lastly, antioxidants such as Vitamin C and E have proven effects on oxidative damage caused by pollution, sun exposure and daily damage.

Recommended Product To Address Tan: An Application Cream With Licorice, Niacinamide, Vitamin C & Vitamin E

IV. 's Suggested SkinKraft Regimen

Presenting Ésthetic Insights by SkinKraft

Esthetic Insights Syndet Face Cleanser by SkinKraft


A syndet based soap-free liquid cleanser that can cleanse without disrupting your skin’s pH balance, thus preventing any further damage to the skin barrier

 A Syndet Face Cleanser is recommended for your skin as it:

  • Cleanses the skin without drying out skin any further
  • Maintains pH similar to that of the skin (5.5), by not stripping the skin of essential oils
  • Nourishes the skin by restoring and retaining its moisture
  • Repairs and protects the skin against damaging factors such as pollution, dust, temperature changes, and other environmental damage

The cleanser’s ingredients are specifically suited for the above functions. Key ingredients include:

  1. Lauryl Glucoside, a sugar based surfactant (cleanser) that is a dermatologically-preferred cleansing and foaming agent with excellent skin compatibility
  2. Potassium Cocoyl Glycinate, a mild foaming and cleansing agent with great skin compatibility that maintains the skin’s pH balance. Its anionic surfactants that are known to cause no harm whatsoever to the skin, while achieving a thorough cleansing effect
  3. Decyl Glucoside, a naturally derived surfactant that possesses excellent foaming abilities. It is a moisture- binding agent that provides a smooth and supple texture to the skin. It also tends to increase the mildness and stability of the foam.
  4. Polyquaternium, a skin conditioner that improves the water retention capacity, preventing any further water loss from the skin
  5. Tocopherol, also known as Vitamin E, possesses anti-aging and antioxidant properties. The former counters any signs of premature aging such as fine lines and wrinkles. As an antioxidant, Tocopherol also repairs the effects of environmental damage in your skin
  6. Pentylene Glycol, a humectant that retains moisture in your skin, preventing further water loss. Additionally, it also possesses antimicrobial properties that help prevent the development of acne

Syndet Face Cleanser is also ideal for your skin because of its pH balanced, antioxidant rich and soap-free formulation.

    Esthetic Insights Barrier Repair Lotion by SkinKraft


    A moisturizing lotion with ceramides that offers optimum hydration, while repairing and enhancing your skin barrier with ceramides

    Barrier Repair Lotion is recommended for your skin as it:

    • Repairs the skin’s natural barrier by restoring essential ceramides and fatty acids
    • Regulates excess water loss from the skin surface
    • Keeps the skin well hydrated, soft and smooth
    • Curbs the growth and development of microbial bodies

    The moisturizer has ingredients that are specifically suited for the key functions listed above. They include:

    1. Lotion base with humectants, that hydrates and moisturizes skin through occlusive action
    2. Ceramide EOP, a skin conditioning agent that nourishes the damaged skin barrier and regulates excess water loss from the skin
    3. Ceramide AP, a naturally derived moisturizing agent that restores and protects the health of the skin’s natural barrier  
    4. Ceramide NP, is a phytoceramide (naturally derived) that greatly lowers excess water loss from the skin’s surface

    Phytosphingosine, a compound that naturally occurs in the human body as a result of the break of ceramides. Its antimicrobial and anti-inflammatory properties address any existing spots of inflammation and redness, while curb any further microbial activity

      Esthetic Insights Ultra Skin Lightening Cream by SkinKraft


      A soothing cream filled with powerful antioxidants that restore radiance and counter damage caused by sun exposure

      • Works intensively to reduce the dark patches and uneven skin tone
      • Repairs skin over time bringing back original skin tone
      • Regular use promotes a radiant, naturally glowing, even skin tone

      Okay, This Sounds Amazing.... But What About The Price?

      I'm sure that by now you've understood the incredible benefits of a customized skin care regimen! Getting the right products and ingredients - that are perfectly suited for your skin - makes all the difference in the world when it comes to having baby soft and smooth skin, skin that looks just as good as it feels.

      But maybe you're worried about the price. Japanese ingredients, customized products, regular follow ups... all of it sounds expensive. But before we get to what SkinKraft actually costs, let's look at the current options in the market when it comes to what's best for your skin.

      1. Dermatologists

        Dermatologists can help you find your ideal skin care regimen. So let's just think about getting a similar customized regimen from a dermatologist. A set of 3 consultations with a dermatologist will cost you, at the very lowest end, Rs. 5,000.

        Then there are the products. Dermatologist recommended products aren't cheap. In fact, they cost again, upwards of 5,000 rupees every month. Which makes it Rs. 60,000 annually.

        Then there's the fact that your skin isn't going to remain the same - it's characteristics will change. So regularly going back to the dermatologist is important. That's another minimum of Rs. 20-25,000 annually.

        Add it all up, and you're spending anywhere from Rs. 85,000 - 95,000 every year on dermatologist approved skin care! At the very least.

      2. Highest Quality International Brands

        Also in the market are the international brands. Here too, product prices range anywhere from Rs. 1500 all the way up to over 10,000 rupees per product. The most basic regimen and products with these international brands will cost you Rs. 3500 per month, at the minimum end, if you have no skin issues to address.

        That itself works out to a minimum of Rs. 42,000 annually. The problem is that there is every chance these products, top-quality as they are, will not work for your skin. This is because:

        1. They're not suited for your specific skin characteristics (not just skin type).
        2. They're formulated by foreigners for foreign skin, which is very different from Indian skin.

        Now, let's look at what SkinKraft can do for your skin.

      3. SkinKraft's Customized Skin Care Daily Regimen

        With SkinKraft:

        • Your products have the same (or better) world-class Japanese ingredients found in dermatologist-recommended products and international brands
        • Your products are formulated to suit your skin, and formulated for maximum effectiveness on Indian skin
        • Your products change as per your skin characteristics and needs. Follow ups happen online, from the comfort of your home, and are designed by dermatologists for maximum accuracy. Follow ups are free, and can be taken multiple times The new products recommended for your changing skin characteristics are shipped as part of your ongoing regimen
        • The SkinID™ questionnaire designed by SkinKraft's team of skin experts is dermatologically-verified, and recommends the ideal ingredients and customized products for your skin type
        • SkinKraft's Daily Skin Care Regimen also addresses your main skin concern with a customized active complex that features dermatologically-verified and powerful ingredients suited for your skin. What's more, as your skin concern is addressed, you can tackle another skin concern as part of your regimen, without paying any additional money. So if you start by addressing your acne, and 3 months later, with your acne taken care of, you can move on to addressing tan, for example, or any other skin concern you may have

        Given all that you will be happy to know that your SkinKraft Customized Skin Care Package will cost you as little as Rs. 999 per month. That's as little as Rs. 33 a day, for supreme quality, expertly formulated products with Japanese grade ingredients. All of which are customized for maximum effectiveness for one skin.... Yours.

      What's More:

      • SkinKraft's Ingredients Are Made In Japan, And Meet International Standards Of Quality And Efficacy
      • Every Ingredient Is Carefully Chosen For Being Safe And Effective In Skin Care Over Decades
      • All Skinkraft Skin Care Products Are Soap Free, Thus Safe For Sensitive And Sensitized Skin
      • All SkinKraft Facial Cleansers Remove Dirt, Grime And Oil Without Disturbing The Skin's Delicate pH Balance  
      • All SkinKraft Moisturizers Are Reinforced With Ceramides, Thus Healing Skin From Within Over Time


      • Our Customized Skin Care Regimen Is Driven By A Decade Of Clinical Experience
      • All Our Products Are Designed Under Dermatologist Supervision
      • Products Feature A 3 Step Product Design: Dermato-Cosmetologists, Pharmacists, & Pharmaceutical Engineers
      • Our Products Feature Clinically Tested Japanese Ingredients & Formulations
      • Our Products Are Manufactured In Japan Under International Standards
      • The Regimen Is Based On 10,000+ Hours Of Research Across India, Japan, & Taiwan

      So the question you could be asking is…

      Why Is Skinkraft So Affordable?

      How is it that we are able to provide world class customized products at incredibly affordable rates? The answer to that question lies in simple:

      We only sell our products online.

      And that makes all the difference. Once you remove the costs of:

      • Commercial Space and Rent
      • Electricity
      • Salesmen and Women
      • Inventory Costs
      • TV Advertising & Celebrity Endorsements

      What we are left with is a huge amount of money saved, and we pass on the savings to you, our customer.

      Get Your SkinKraft Customized Skin Regimen Today

      Get Assured Delivery Before

      Plans Starting At Just ₹ 999/- Per Month!

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      Based On 10,000 Hours Of Research

      • Driven By A Decade Of Clinical Experience
      • Clinically Tested Japanese Ingredients & Formulations
      • Manufactured In Japan Under International Standards
      • Based On 10,000+ Hours Of Research Across India, Japan, & Taiwan

      Real People. Real Stories.

      • Oily Skin
      • Mild Acne
      • Non-Vegetarian
      • Dry Surroundings
      • Works Indoors
      "A long regimen puts me off"
      My job demands long work schedule outdoors, constant travelling, which really take a toll on my skin. I was exploring various skin care products when I came across SkinKraft. I was skeptical at first to try customized products for the first time. But, decided to try it anyway.
      Easy And Effective Skincare
      I did not find any visible difference during the first week, but, after following the 3 step regimen diligently, my skin felt smoother, my breakouts were controlled and overall my skin is balanced.
      • Normal Skin
      • Dry Surroundings
      • Non-Vegetarian
      • Works Indoors
      "I was doubtful about shifting to other skin care"
      Since I have combination skin, some parts of my face would become too oily, so I was never too keen on shifting to a new regimen. Though I was not sure, I still decided to give SkinKraft a shot.
      Great Regimen
      With SkinKraft, I no longer complain of oiliness, which was a big problem for me. I’m really happy that my skin seems to have developed a natural glow. My family compliments my skin often, and my friend keep asking me what I’m doing different. I love how my skin feels!
      • Sensitive Skin
      • Mild Acne
      • Dry Surroundings
      • Mostly Non-Veg
      "I Thought It Would Be A Waste Of Money, But I Was Desperate"
      After trying multiple products which made my acne worse, I decided to ask my friend how she took care of her acne breakouts. That's when she told me about SkinKraft. I was reluctant to spend money again, but decided to try it once.
      A turnaround in my skin
      With Skinkraft I could see a big change in my acne, and also in how my skin looks and feels all over. I’m very happy I listened to my friend and tried out SkinKraft!
      • Normal Skin
      • Tan
      • Dry Surroundings
      • Non-Vegetarian
      • Works Indoors
      "I always preferred home remedies instead of commercial skincare products"
      I’m a DIY enthusiast, and trying something which I haven’t made is a big no no for me. But I couldn’t find a remedy for my uneven skin tone. My friend said to try SkinKraft products as she was seeing good results on same issue
      It’s easy
      Although it took a while, my skin tone got better with every week. And it was so easy to use!
      • Normal Skin
      • Tan
      • Dry Surroundings
      • Non-Vegetarian
      • Works Indoors
      "I thought only products shown on T.V. worked, but that was before I used SkinKraft"
      I’ve spent ridiculously on expensive skin lightening creams, which all failed to fix my problem, or even make it much better. I was out of options, but then i researched on the internet and found SkinKraft.
      Didn’t look back ever since…
      I’ve noticed drastic changes in my skin tone and health since I’ve started using SkinKraft. I’m in total awe of customized products, and I would recommend this to anyone, who seeks to give their skin what it needs.
      • Normal Skin
      • Tan
      • Mild Acne
      • Non-Vegetarian
      • Bleaches Occasionally
      "I tried all sorts of creams, face washes, bb creams etc. for my uneven skin tone. Nothing worked, except SkinKraft"
      The result of so many products that i tried was always the same... i could still see the same uneven skin tone near my chin, upper lip and forehead area. I was frustrated until i started using skinkraft customized skin care for my uneven skin tone.
      I really love these products!
      the syndet face cleanser, barrier repair lotion and ultra skin lightening cream, are awesome! They not helped me in removing my uneven skin tone, but also changed the texture of my skin. I can feel the younger look :)
    • About SkinKraft

      SkinKraft is an offering from Stylecraze, the world’s largest beauty and wellness website. The idea for SkinKraft became clear as a result of answering tens of thousands of skin care queries and questions from our women readers.

      What we found was that the ideal skincare begins with an understanding of skin, it’s characteristics, issues and needs. This resulted in the creation of Skinkraft, India’s first customised skin care regimen. Based On 10,000 hours of research across India, Japan, & Taiwan and designed in collaboration with Dermato-Cosmetologists, Pharmacists and Pharmaceutical Engineers, SkinKraft products are composed of international quality ingredients and highest testing and safety standards.

      We believe that the essential daily care works best when customized to your individual needs - because your skin is just like you - completely unique.